Too Many 'Touches' Can Chase Customers Away

Per a recent study by a UC-Riverside marketing prof, bombarding customers with e-mails, phone calls and mailers risks driving them away. Traditional snail mail remained the most effective contact medium since customers were less annoyed by it than excess e-mails and calls. For a comparison of online and offline effectiveness, see my article http://www.acculistusa.com/about_us_news_archives.php?showArticle=20