More Paper Equals More Response for Nonprofit Mailer

The success of a new Amnesty International direct-mail prospecting package holds a lesson for other direct marketers. Not only does paper mail still work, but more paper yields more response, according to a recent report in Chief Marketer Magazine. Amnesty International's January test of an oversized mail package against the standard letter control boosted response rates by 58% and pulled in 59% more in donation amounts.