Don't Lose Sight of Profit While Chasing Prospects

Marketers who focus their analytics on prospecting are making a mistake, warns Forrester Research's Srividya Sridharan. By putting too much stress on channel metrics, they can neglect the retention and long-term value measurements that generate lasting profitability. For more, go to http://chiefmarketer.com/database/mining/best-practices/analytic-acquisition-forrester-0811rhl3/?YM_MID=1251732&YM_RID=ccplato%2540yahoo.com