Targeted Media to Lead Spending in 2011 & Beyond

Ready for some good news? Spending on targeted media, which means direct marketing (including direct mail), custom publishing and b-to-b media, will outpace spending on other communications segments and the GDP. Targeted media is forecast to grow by 7.1% this year and 7.9% in the 2010-2015 period, per Veronis, Suhler Stevenson, a media-focused investment banking firm. The key growth drivers are consumer Internet, mobile services and branded entertainment. Other sectors, such as traditional consumer advertising via broadcast and print, will grow, too, but at a slower rate. For details see http://www.dmnews.com/report-consumer-internet-mobile-services-drive-targeted-media-spending/article/213101/