Online Book Tops Amazon Direct Marketing Category

In a sign of shifting tides in direct marketing, a newly published book, "The McGraw-Hill 36-Hour Course: Online Marketing," is topping the charts in Amazon's direct marketing category. The book focuses on relationship-building using web tools, and stresses content and credibility over a simple "call to action." The book's popularity is a sign of "the shift of direct marketing as we know it," says the author, CEO of a web marketing firm. http://www.prweb.com/releases/OnlineMarketingBook/LorrieThomas/prweb8824898.htm