Market Roller Coaster Doesn't Rattle CMO Spending

Are stock market gyrations rattling your marketing nerve? Take heart. The latest CMO Survey by Duke University found the majority of top marketing execs plan to increase spending on all forms of marketing. That growth commitment was expressed even though they were interviewed in August in the middle of the debt ceiling crisis! The 249 execs were focused on good company performance despite economic pessimism. For details, see http://www.fuqua.duke.edu/news_events/releases/cmo-survey-sep-11/