'Limited-Time 30% Off' Wins for Holiday E-mail

A 30% limited-time discount offer appears to work better than other e-mail marketing messages in motivating consumers to buy, according to research by Experian Marketing Services. In advising marketers for the holiday season, Experian notes that a limited-time, percent-off discount lifts transaction rates by 34% and revenue by 40%, outshining other types of offers, such as dollars off. And "30% off" is the new magic formula, up from the 20% discount most common in 2009. For details, see http://www.internetretailer.com/2011/09/28/every-online-holiday-shopper-has-his-discounted-price