Almost 20% of E-mail Never Reaches Inboxes

Only 81% of permissioned commercial e-mail worldwide is reaching inboxes, according to a new benchmark report by Return Path. Spam folders claim 7%, and 12% simply go missing. Return Path notes that e-mail marketers need to focus on inbox placement rather than bounce rates, and not assume that e-mail that doesn't bounce is reaching its destination. For details, see http://www.returnpath.net/blog/intheknow/2011/09/email-deliverability-still-plagues-commercial-email-senders-worldwide-only-81-of-email-reaches-the-inbox/