Online Type-in Ads Boost Brand Recall 67%

Online type-in ads, also known as a CAPTCHAs, can increase brand recall by 67%, according to a recent study by Solve Media. Solve Media's type-in ad uses a smarter version of the anti-spam CAPTCHA (human authentication) security code, replacing a distorted sequence of letters or digits with brand-relevant messaging, to allow downloading or purchase. The study looked at results from 18 million type-ins served across 2,000 publishers for 43 brands. In addition to ad recall, the study also saw increases in brand awareness, association, favorability and intent. Read more at http://newsnewers.com/443/solve-media%e2%80%99s-smart-captcha-ads-improve-brand-recall-by-67