Marketer Woos Catholics Via Magalog, E-mail & Social

St. Benedict Press, a marketer of downloadable video and audio recordings for Catholics, is aggressively seeking a new audience beyond its house file with a combination of magalog, e-mail and social media campaigns. The company plans four magalog mailings over the next 12 months, starting in December with 100,000 magalogs sent to 23 response lists of Catholics. It will support the magalog effort with an ongoing e-mail campaign, including 12 to 16 e-mail blasts to 50,000 opt-ins. At the same time, St. Benedict will boost its social media outreach. St. Benedict's Facebook page already has 3,000 likes, and the company used Facebook feedback earlier this year to test-market a new Bible translation. For details, see http://chiefmarketer.com/direct/saint-benedict-tries-magalog-email-social-reach-catholics-1025lr3/