David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, December 1, 2011
Some Subject Line Tactics Boost E-mail Opens
Worldata Research has found several e-mail subject line tactics significantly boost open rates. For b-to-b offers, putting the recipient's company name in the subject line increases open rates by 22%, for example. See http://listpriceindex.com/ Meanwhile, "where have you been?" in a subject line to contacts can boost open rates by 34%, Worldata reports. But you need to be patient as you monitor consumer response, the company adds. In sending consumer acquisition e-mail, over 30% of click activity occurs after day 3 of a deployment.
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