Too Many 'Touches' Can Chase Customers Away

Per a recent study by a UC-Riverside marketing prof, bombarding customers with e-mails, phone calls and mailers risks driving them away. Traditional snail mail remained the most effective contact medium since customers were less annoyed by it than excess e-mails and calls. For a comparison of online and offline effectiveness, see my article http://www.acculistusa.com/about_us_news_archives.php?showArticle=20

AccuList USA celebrated founder David Kanter's 29th consecutive year as a list professional on Aug. 22.

Is Your B2B Marketing Flying Blind?

When MarketingSherpa recently surveyed B-to-B marketers about tactics at each stage of their sales funnels, from lead to sale, they found 68% hadn't even identified a sales funnel! Does anyone think this economy will reward such shot-in-the-dark marketing? For some tips on top tactics for b-to-b marketers, read our recent article at http://www.acculistusa.com/about_us_news_archives.php?showArticle=21

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