David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, August 25, 2011
Too Many 'Touches' Can Chase Customers Away
Per a recent study by a UC-Riverside marketing prof, bombarding customers with e-mails, phone calls and mailers risks driving them away. Traditional snail mail remained the most effective contact medium since customers were less annoyed by it than excess e-mails and calls. For a comparison of online and offline effectiveness, see my article http://www.acculistusa.com/about_us_news_archives.php?showArticle=20
Tuesday, August 23, 2011
Is Your B2B Marketing Flying Blind?
When MarketingSherpa recently surveyed B-to-B marketers about tactics at each stage of their sales funnels, from lead to sale, they found 68% hadn't even identified a sales funnel! Does anyone think this economy will reward such shot-in-the-dark marketing? For some tips on top tactics for b-to-b marketers, read our recent article at http://www.acculistusa.com/about_us_news_archives.php?showArticle=21
Monday, August 22, 2011
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