Average e-mail volume was up 16.2% in the second quarter of 2011 compared with the prior quarter, according to a quarterly report by Epsilon and the DMA's Email Experience Council. At the same time, the average open rate of 22.2% and the average click-through rate of 5.2% were down slightly from the first quarter. Four industries did buck the trend with open rate increases: business publishing/media, consumer services, retail and retail specialty. For details, see
http://chiefmarketer.com/email/metrics/email-volume-up-0920bnv2/?YM_MID=1259342&YM_RID=mokrmade@hotmail.com
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, October 6, 2011
Tuesday, October 4, 2011
Online Book Tops Amazon Direct Marketing Category
In a sign of shifting tides in direct marketing, a newly published book, "The McGraw-Hill 36-Hour Course: Online Marketing," is topping the charts in Amazon's direct marketing category. The book focuses on relationship-building using web tools, and stresses content and credibility over a simple "call to action." The book's popularity is a sign of "the shift of direct marketing as we know it," says the author, CEO of a web marketing firm. http://www.prweb.com/releases/OnlineMarketingBook/LorrieThomas/prweb8824898.htm
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