Thursday, October 6, 2011

E-mail Volume Grew in 2nd Quarter

Average e-mail volume was up 16.2% in the second quarter of 2011 compared with the prior quarter, according to a quarterly report by Epsilon and the DMA's Email Experience Council. At the same time, the average open rate of 22.2% and the average click-through rate of 5.2% were down slightly from the first quarter. Four industries did buck the trend with open rate increases: business publishing/media, consumer services, retail and retail specialty. For details, see
http://chiefmarketer.com/email/metrics/email-volume-up-0920bnv2/?YM_MID=1259342&YM_RID=mokrmade@hotmail.com

Tuesday, October 4, 2011

Online Book Tops Amazon Direct Marketing Category

In a sign of shifting tides in direct marketing, a newly published book, "The McGraw-Hill 36-Hour Course: Online Marketing," is topping the charts in Amazon's direct marketing category. The book focuses on relationship-building using web tools, and stresses content and credibility over a simple "call to action." The book's popularity is a sign of "the shift of direct marketing as we know it," says the author, CEO of a web marketing firm. http://www.prweb.com/releases/OnlineMarketingBook/LorrieThomas/prweb8824898.htm