Average e-mail volume was up 16.2% in the second quarter of 2011 compared with the prior quarter, according to a quarterly report by Epsilon and the DMA's Email Experience Council. At the same time, the average open rate of 22.2% and the average click-through rate of 5.2% were down slightly from the first quarter. Four industries did buck the trend with open rate increases: business publishing/media, consumer services, retail and retail specialty. For details, see
http://chiefmarketer.com/email/metrics/email-volume-up-0920bnv2/?YM_MID=1259342&YM_RID=mokrmade@hotmail.com
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