Thursday, October 13, 2011

'Limited-Time 30% Off' Wins for Holiday E-mail

A 30% limited-time discount offer appears to work better than other e-mail marketing messages in motivating consumers to buy, according to research by Experian Marketing Services. In advising marketers for the holiday season, Experian notes that a limited-time, percent-off discount lifts transaction rates by 34% and revenue by 40%, outshining other types of offers, such as dollars off. And "30% off" is the new magic formula, up from the 20% discount most common in 2009. For details, see http://www.internetretailer.com/2011/09/28/every-online-holiday-shopper-has-his-discounted-price

Tuesday, October 11, 2011

Acquisition, Data Integration Lead Marketing Agenda

In good and bad times, all marketing roads still lead to data. In a sign of improving economics, acquiring new customers is now the top challenge for marketers, according to the 2011 mid-year marketing trends report by Kern Organization, a Los Angeles-based direct marketing agency. Recession-battered firms previously were focusing more on retention. Some 90% of the 400 top marketing executives surveyed agreed that better integration of offline and online data collection with analytics is key to success now. For details, see
http://www.prnewswire.com/news-releases/2011-mid-year-marketing-trends-study-reveals-top-three-marketing-challenges-130618818.html