David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Thursday, October 13, 2011
'Limited-Time 30% Off' Wins for Holiday E-mail
A 30% limited-time discount offer appears to work better than other e-mail marketing messages in motivating consumers to buy, according to research by Experian Marketing Services. In advising marketers for the holiday season, Experian notes that a limited-time, percent-off discount lifts transaction rates by 34% and revenue by 40%, outshining other types of offers, such as dollars off. And "30% off" is the new magic formula, up from the 20% discount most common in 2009. For details, see http://www.internetretailer.com/2011/09/28/every-online-holiday-shopper-has-his-discounted-price
Tuesday, October 11, 2011
Acquisition, Data Integration Lead Marketing Agenda
In good and bad times, all marketing roads still lead to data. In a sign of improving economics, acquiring new customers is now the top challenge for marketers, according to the 2011 mid-year marketing trends report by Kern Organization, a Los Angeles-based direct marketing agency. Recession-battered firms previously were focusing more on retention. Some 90% of the 400 top marketing executives surveyed agreed that better integration of offline and online data collection with analytics is key to success now. For details, see
http://www.prnewswire.com/news-releases/2011-mid-year-marketing-trends-study-reveals-top-three-marketing-challenges-130618818.html
http://www.prnewswire.com/news-releases/2011-mid-year-marketing-trends-study-reveals-top-three-marketing-challenges-130618818.html
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