In good and bad times, all marketing roads still lead to data. In a sign of improving economics, acquiring new customers is now the top challenge for marketers, according to the 2011 mid-year marketing trends report by Kern Organization, a Los Angeles-based direct marketing agency. Recession-battered firms previously were focusing more on retention. Some 90% of the 400 top marketing executives surveyed agreed that better integration of offline and online data collection with analytics is key to success now. For details, see
http://www.prnewswire.com/news-releases/2011-mid-year-marketing-trends-study-reveals-top-three-marketing-challenges-130618818.html
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