Thursday, November 17, 2011

Marketer Woos Catholics Via Magalog, E-mail & Social

St. Benedict Press, a marketer of downloadable video and audio recordings for Catholics, is aggressively seeking a new audience beyond its house file with a combination of magalog, e-mail and social media campaigns. The company plans four magalog mailings over the next 12 months, starting in December with 100,000 magalogs sent to 23 response lists of Catholics. It will support the magalog effort with an ongoing e-mail campaign, including 12 to 16 e-mail blasts to 50,000 opt-ins. At the same time, St. Benedict will boost its social media outreach. St. Benedict's Facebook page already has 3,000 likes, and the company used Facebook feedback earlier this year to test-market a new Bible translation. For details, see http://chiefmarketer.com/direct/saint-benedict-tries-magalog-email-social-reach-catholics-1025lr3/

Tuesday, November 15, 2011

Online Type-in Ads Boost Brand Recall 67%

Online type-in ads, also known as a CAPTCHAs, can increase brand recall by 67%, according to a recent study by Solve Media. Solve Media's type-in ad uses a smarter version of the anti-spam CAPTCHA (human authentication) security code, replacing a distorted sequence of letters or digits with brand-relevant messaging, to allow downloading or purchase. The study looked at results from 18 million type-ins served across 2,000 publishers for 43 brands. In addition to ad recall, the study also saw increases in brand awareness, association, favorability and intent. Read more at http://newsnewers.com/443/solve-media%e2%80%99s-smart-captcha-ads-improve-brand-recall-by-67