Thursday, December 1, 2011
Worldata Research has found several e-mail subject line tactics significantly boost open rates. For b-to-b offers, putting the recipient's company name in the subject line increases open rates by 22%, for example. See http://listpriceindex.com/ Meanwhile, "where have you been?" in a subject line to contacts can boost open rates by 34%, Worldata reports. But you need to be patient as you monitor consumer response, the company adds. In sending consumer acquisition e-mail, over 30% of click activity occurs after day 3 of a deployment.
Tuesday, November 29, 2011
A recently introduced U.S. Senate bill would allow states to collect sales tax on purchases made over the Internet. It is being praised by the storefront retailing industry and condemned by the Direct Marketing Association and a coalition of online retailers, who say it unfairly penalizes small businesses doing remote state sales. For more, see http://news.cnet.com/8301-31921_3-57321515-281/senate-bill-reignites-internet-sales-tax-debate/