Consumers Prefer Direct Mail to E-mail Marketing

Despite the rise of digital marketing, consumers prefer direct mail over e-mail for receiving marketing messages, according to a new study by multichannel marketing company Epsilon. Direct mail trumped e-mail in almost every product category, including health, financial services, insurance and travel. Direct mail also was the favorite option across age groups, extending to the 18- to 34-year-old, digital-savvy demographic. For more details, see http://www.epsilon.com/download/consumer-survey-results-reveal-direct-mail-most-preferred-channel-receipt-brand-communicati