Sir Speedy and PIP Use PURLs to Sell PURLs

Franchise Services Inc.'s brands, Sir Speedy and PIP Printing and Marketing Services, are using custom-printed direct mail pieces to promote their services -- including use of a personalized url (PURL). "We're using PURLs to sell PURLs," explained David Robidoux, Franchise Services vice president of marketing. Ten times a year, the company drops around 160,000 mailers on behalf of 350 to 400 franchise locations, with each generally submitting 500-1,000 prospects. Each mail piece is customized with PURL response mechanisms, and some mailers even showcase three response channels — PURLs, QR codes and telephone numbers personalized to the location nearest the recipient. To read more, see http://chiefmarketer.com/direct/print/direct-mail/custom-mailing-purl-pi-sir-speedy-1208rhl2/