2012 will see cloud computing expanding its role in higher education markets, predicts Enrollment Rx President Lawrence Levy. While his prognostications may be self-serving, since Enrollment Rx is an innovator of cloud-based CRM for higher-education clients, including California State University, his forecasts are based on some undeniable technical trends. Mobile and social media innovations are among Levy's top drivers for cloud adoption at academic institutions. The current generation of students already relies on their smart devices and social networks like Facebook to communicate, share and get information, Levy points out. With the cloud delivery model, institutions gain immediate access to innovations that vendors develop, making it a natural fit for extending main systems like CRM to mobile devices and social networks in a low-cost, low-resource way, Levy asserts. For more details of his technical forecasts for the education market, see
http://markets.financialcontent.com/prnews/news/read?GUID=20355342
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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