Looking for another reason to integrate your marketing channels? Well, the latest study from GetResponse, based on analysis of its database of client campaigns, found that adding social sharing options into e-mail content boosts click-through rates by a whopping 115%. E-mail campaigns that urged recipients to share content saw more than a 5% click-through on average, while messages lacking social integration got just 2.6%. What social platforms work best? Campaigns including LinkedIn sharing options led with a 9% click rate, followed by Facebook (5.4%) and Twitter (5%). For more, see
http://www.brafton.com/news/study-social-sharing-boosts-email-marketing-engagement-115-percent
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