Tuesday, January 17, 2012

USPS to Offer Credit Billing to Direct Mailers

At last the Direct Marketing Association (DMA) has a reason to praise the U.S. Postal Service. The Postal Regulatory Commission has granted a USPS request to allow postage credit billing to direct mailers rather than requiring postage prepayment. For now, the credit lines will go to large mailers who enter into negotiated service agreements with the USPS, but the DMA is urging expansion of the ruling to aid all direct-mail marketers. To read the actual ruling, see http://www.prc.gov/Docs/79/79321/Order1099.pdf

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