David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
Tuesday, January 17, 2012
USPS to Offer Credit Billing to Direct Mailers
At last the Direct Marketing Association (DMA) has a reason to praise the U.S. Postal Service. The Postal Regulatory Commission has granted a USPS request to allow postage credit billing to direct mailers rather than requiring postage prepayment. For now, the credit lines will go to large mailers who enter into negotiated service agreements with the USPS, but the DMA is urging expansion of the ruling to aid all direct-mail marketers. To read the actual ruling, see http://www.prc.gov/Docs/79/79321/Order1099.pdf
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment