ComScore Debuts Tool to Validate Online Ad Delivery

Uncertain digital ad delivery is a big issue for online marketers, as shown by a recent ComScore Inc. study that found 31% of ad impressions are never seen by consumers. Now ComScore has introduced a tool to address the problem it uncovered: Its Validated Campaign Essentials will provide an unduplicated accounting of ad impressions to ensure that ads can be viewed, served to the appropriate targets and delivered in a "brand-safe environment." For more, see http://www.internetretailer.com/2012/01/18/comscore-introduces-validated-campaign-essentials