Looking for way to trim the cost of Facebook ads? Increase your in-network appeals. Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click (CPC) rates drop by up to 45%, according to a new study released by Facebook marketing firm TBG Digital. Meanwhile, the average CPC for U.S. ads served on Facebook increased by 10% from the third quarter to the fourth. For more, see
http://www.dmnews.com/study-lower-cpcs-for%2520ads-that-keep-consumers-within%2520-facbook/article/223357/
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