Digital, Direct Spending Forecast to Surge in 2012

The latest Winterberry Group forecast has good news for every marketing channel in 2012. But the most optimism is reserved for direct and digital spending, which is projected to rise by 5.2%, to $227.2 billion -- driven by mobile (up over 50%) and social network services (up over 33%). Even direct mail holds its own, remaining the largest marketing spend category at $46.9 billion in 2012. For more details on the marketing industry outlook, see http://chiefmarketer.com/multichannel-marketing/direct-digital-spending-2012-0118rhl1/index.html