For the second year in a row, the U.S. Postal Service (USPS) is planning a summertime promotion for direct mailers using two-dimensional barcodes. Last summer, the USPS offered a 3% discount on qualifying Standard and First-Class mail, but the specifics of this year's promotion have not been announced. See http://www.dmnews.com/usps-to-propose-repeat-mobile-barcode-promo/article/225554/
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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