Mobile marketers looking to maximize response and "engagement" should note a recent blog post on the advantages of multimedia messaging service (MMS) campaigns over SMS text efforts. The content and delivery methods of MMS "are resulting in conversions and click-throughs of up to 300% higher than regular SMS messages," according to mogreet.com, a U.S. MMS provider that claims to deliver over 70% of all MMS messages sent by marketers domestically. For more, see http://blog.mogreet.com/2012/03/15/understanding-mobile-marketing-what-is-sms-mms-message-marketing/
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