Survey: E-mail, Direct Mail Lead Acquisition Push

Aggressive customer acquisition is at the top of the agenda for marketers in 2012, according to the "2012 Annual Media Usage Survey" by Target Marketing magazine. While the survey's 365 respondents planned to spend across a range of acquisition channels, e-mail continues to lead, with 86% of respondents planning to use it. Direct mail came in second, with 69% using it for acquisition in 2012. For more, see
http://www.targetmarketingmag.com/article/target-marketings-sixth-annual-media-usage-forecast-2012/1