Retailers Boost E-commerce, Direct Mail Budgets

The latest survey by the National Retail Federation shows retailers beefing up spending on e-commerce as well as direct mail this year. Online marketing activities represented more than 30% of the total marketing budget for 36% of the 247 retail execs surveyed, which is four times the number in 2010. Meanwhile, direct mail budgets have also surged. Direct mail accounted for more than 30% of marketing dollars for more than a third of those polled, a 2 to 1 increase over 2010. For more,
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