Be careful with your words the next time you write your e-mail subject line! According to Baydin, makers of e-mail plugin Boomerang, words like "confirm," "join," "press," "invite," and "social" will reduce your response. Based on data from 5 million e-mails handled by its users, Baydin advises using words like "apply," "opportunity," "connect," "demo," and "payments" instead. For more, see http://www.targetmarketingmag.com/aggregatedcontent/want-people-return-your-emails-avoid-these-words-infographic
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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