Thursday, March 22, 2012

Symphony Uses Integrated Marketing to Tune Sales

Looking for some nonprofit marketing inspiration? The Winston-Salem Symphony recently used a multi-channel approach -- combining direct mail, radio, e-mail and print -- to increase ticket sales by more than 50% and the number of concert series subscribers by 12%. For details, read the recent "Chief Marketer" story at http://chiefmarketer.com/direct-mail/integrated-marketing-boosts-nc-symphony-ticket-sales

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