Holiday Campaigns Don't Need to Shun Election Week

Fretting over the impact of the 2012 Presidential election week on your holiday campaign schedule? You may be worrying needlessly. A recent article by catalog consultant Stephen Lett cites data from the 2004 and 2008 elections to conclude that it is not necessarily a disadvantage to be in-home during election week. Since many other mailers are avoiding that week, there should be less competition in the mailbox, he notes. Plus, more consumers are shopping online than in the past. Consumer who don't want to miss election results don't have to stay glued to the television; they can follow online coverage -- and shop while they keep tabs on what's happening. For more of his tips on holiday mail planning in an election year, see http://m.chiefmarketer.com/direct-marketing/planning-holiday-mail-patterns-election-year