Mobile Paid-Search Clicks, Ad Spends Climb

Mobile devices are quickly changing the landscape of paid search advertising, according to a recent report from Marin Software. Both click-throughs and advertising spends are climbing for paid search on mobile devices. Marin Software found advertisers grew their share of search budget on mobile devices from 3.4% to 8.7% in 2011, and the company expects that, by December 2012, mobile devices will account for 25% of all paid-search clicks and 23% of search budgets. Smartphone and tablet users not only have higher click rates than desktop users but those clicks are cheaper. Smartphone clicks are approximately 36% cheaper and tablets 24% cheaper than desktop clicks. There's a caveat, of course: Conversions are lower on mobile than desktop. For more, see
http://www.clickz.com/clickz/news/2163758/smartphones-tablets-changing-paid-search