Digital advertisers need to pay attention to the fine line between promotion and pestering if they don't want to turn off online audiences. According to a new study by digital marketing company Upstream, a fifth of U.S. Internet users say they would stop using a product or service, such as a social networking site, if they were being bombarded by ads. Note that the majority of the U.S. Internet users surveyed (66%) said they already feel subjected to excessive digital advertising. For more on the study, read http://www.btobonline.com/article/20120308/ADVERTISING13/303089998/report-too-many-digital-ads-can-harm-brands
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