Business-to-business e-mail marketers can learn a lot from studying b-to-c trends, according to Ryan Phelan, vice president of strategic services at BlueHornet Networks, an e-mail service provider to b-to-b and b-to-c clients. He cites his firm's new study of how consumers view e-mail marketing, and suggests how those trends carry over into business marketing. Key lessons include winnowing out primary e-mail response addresses; making e-mail work for mobile; creating content that sells relationships; and leveraging social media sharing. For details, see http://www.btobonline.com/article/20120426/EMAIL12/304269992/b-to-b-marketers-can-learn-from-consumer-email-practices#seenit
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