Growing iPad Audience Browses More, Stays Longer

If you're an online marketer with a message that quick-hit browsing won't do justice, you'll like this new research about the growing iPad audience. According to Metro Media Works, when compared to smartphone users, iPad users spend "about 35% more time browsing, they view more pages per visit, and they are more likely to be loyal visitors." The impact shouldn't be underestimated since tablet use is booming, with Apple shipping more iPads in the 4th quarter of 2011 than any single manufacturer sold personal computers. And it's good news for business-to-business as well as business-to-consumer marketers, with one new study reporting that tablet use among small and medium business owners quadrupled over the past year. For more, see the recent American Business Media blog story: http://abm.typepad.com/mediapace/2012/03/tablets-open-readers-up-to-longer-stories.html