Merchants Get 2nd Swing at USPS QR-Code Discount

The U.S. Postal Service will repeat its offer of a postage discount to merchants who use a QR code in catalog mailings and other direct-mail pieces this summer. The 2% discount (smaller than last year’s 3%) will go into effect July 1 and end Aug. 31. The USPS thought last summer's discount was a success, but it looks at mail volumes not marketing results. The big question is whether more merchants, and customers, are savvy enough about QR codes to really capitalize on the opportunity this time around. For suggestions on using QR codes for marketing effectiveness, start with http://blog.multichannelmerchant.com/blog/2012/03/27/will-merchants-get-uspss-mobile-barcode-promo-right-the-second-time/