USPS to Give More Space for Direct Mail Images

The U.S. Postal Service's proposed Picture Permit option hopes to entice direct mail marketers with the old adage that a picture is worth a thousand words. The USPS feature would allow direct mailers to include logos, trademarks, brand images and other kinds of marketing designs in the permit imprint indicia in the upper right-hand corner of mail pieces. There'd be a price, of course. The cost would be an extra 1 cent for first-class letters and cards, and 2 cents for standard-mail letters. If approved, the new image option will be available by the end of June. See the news story at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20120402/DIRECT0202/304029998