Real Estate Broker's Postcards Rake in Leads

Looking to beef up leads? Traditional direct mail may be just the tonic. Redesigned postcard mailings recently helped a suburban Philadelphia real estate broker increase direct mail response rates by a satisfying 46%, for example. With the postcards generating 20-30 leads a month and helping to sell 80 homes, the brokerage is planning to spend even more on mail campaigns. The postcards are part of an integrated marketing program that includes e-mail and social media, but Brett Furman, owner of a Re/Max Classic brokerage in St. Davids, PA, is more bullish on conventional direct mail. Why? While competitors face off digitally, declining mailbox clutter lets him showcase his message: "I'd say since about 2006 people have stopped spending on direct mail so the competition for mailbox space has decreased. Some days I may be the only piece." For the complete story, see http://chiefmarketer.com/direct-marketing/real-estate-broker-sees-postcard-responses-rise-46