Survey Finds E-mail Best at Driving Shoppers

Marketing messages received via e-mail are most likely to get us to shop, according to a new survey from ExactTarget. Some 66% of respondents said they'd made purchases as a result of ads or offers received through e-mail. Of course, direct mail was right on the heels of e-mail, with 65% saying they'd purchased thanks to a direct-mail message. But the trailing media in the race for shoppers may be more surprising. Only 24% cited telemarketing, and just 20% gave credit to Facebook, even though ExactTarget counted friend or family recommendations on offers as "marketing messages." For more on the study, see http://articles.businessinsider.com/2012-04-04/news/31286188_1_web-friend-social-media-direct-mail