Here's some good news for direct and digital marketers: VSS has increased its spending outlook for "Targeted Media" in 2012. Targeted media includes direct marketing, branded entertainment, outsourced custom content, pure-play consumer Internet and mobile services, and B-to-B media. The business forecasting outfit boosted anticipated growth from 7.7% in its annual report to 8.1% in its mid-term report. The upward revision was driven by strong performances in all segments except branded entertainment and outsourced custom publishing, VSS said. The report foresaw increased spending for the U.S. communications industry as a whole, led by an improving economy and strong digital media growth. John Suhler, co-founder and president of VSS, summed up: "Bottom line: This is the best news for the industry in several years." For the complete market forecast, see http://chiefmarketer.com/promotional-marketing/spending-marketing-targetedtraditional-media-rise-2012-vss-forecast
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