Petition Hits USPS Unaddressed Mail Program

The U.S. Postal Service can't win for losing. Now leaders with Catalog Choice, a nonprofit mail preference service, have started an online petition to allow consumers to opt out of the USPS "Every Door Direct Mail Program." The one-year-old program is a Web-based service aimed at helping small businesses advertise without knowing specific names or addresses. Revenue-hungry USPS officials are quick to defend the unaddressed advertising mail, which has generated $153 million in revenues between its launch in April 2011 and December 2011. For a detailed discussion, see
http://nooga.com/154848/usps-program-allows-business-owners-to-target-potential-customers-without-knowing-name-address/