E-mail Performance Boasts a Strong Start to 2012

E-mail marketers began this year with good momentum. Not only did e-mail volume increase in the first quarter of 2012 compared with the year-earlier period, but open rates and other key e-mail metrics rose at the same time. According to the most recent report from multichannel marketing company Epsilon and the Direct Marketing Association, e-mail volume increased 21.4% in the quarter from the year-earlier period. Despite the added volume, open rates also increased 12.6% to an overall 26.2% rate. Nonbounce rates and triggered e-mail growth provided more evidence of solid e-mail performance. For details, see http://www.btobonline.com/article/20120621/EMAIL13/306209997/email-volume-up-along-with-open-rates#seenit