Postal Service Plans Mobile Promotion for Holidays

The U.S. Postal Service is wrapping a holiday gift for direct mailers: a November repeat of this summer's 2% postage discount for mobile barcode usage on mail. The USPS has filed a notice seeking approval for another mobile discount promotion to run Nov.7 to Nov. 21 of this year. The special barcodes in the promotion allow consumers to use smartphones to scan the mail and reach shopping websites. Priority Mail users will get an especially festive deal. For the November promotion, the Postal Service is seeking an extra 1% discount incentive to mailers if their orders are fulfilled using Priority Mail -- as long as purchases made via the qualifying mobile barcodes are delivered between Nov. 9 and the end of the year. For more details on the planned mobile promotion, see the story at http://postandparcel.info/48650/news/companies/usps-to-run-mobile-barcode-mail-promotion-in-november/