New Paper Will Be Clickable by Smartphones

Now even paper is clickable! Ricoh Production Print Solutions unveiled a new planned service called "Clickable Paper" at the drupa 2012 trade show, an international event for print media. The new paper will allow smartphone users -- both iPhone and Android fans -- to point at newspapers, magazines, direct mail and other printed products to be directed to related content. For more, see the btoboline.com story at  http://www.btobonline.com/article/20120503/ADVERTISING12/305039995/ricoh-to-roll-out-clickable-paper