Marketers can now customize messages both before and after they deploy e-mail. Experian CheetahMail, the e-mail marketing division of Experian Marketing Services, announced that it has added tools to allow e-mail content to be changed after the e-mails have been sent. CheetahMail blasts can be updated in real time based on events as they happen, or on location or time of day. Content can even be changed every time the e-mail is opened or reopened, according to Experian CheetahMail. See the btobonline.com story at http://www.btobonline.com/article/20120507/EMAIL12/305079998/cheetahmail-adds-real-time-email-customization
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