Privacy legislation to limit business information collection is a sword of Damocles for marketers. It hasn't fallen, but it won't go away either. This year's first privacy hearing by the Senate Committee on Commerce, Science, and Transportation sounded familiar themes as witnesses from the Federal Trade Commission advocated Do Not Track legislation and increased FTC enforcement authority. Democratic committee members leaned toward baseline privacy legislation, while Republicans looked to industry incentives for privacy protection. That political logjam may continue through the end of the year, but then watch for the debate to revive in 2013, warns the Association of Business Information and Media Companies (ABM). ABM lobbyists are continuing efforts to advocate self-regulation and a business capacity exemption so b-to-b companies can gather data on individuals in a business capacity. To learn more, see the ABM report at http://www.abmassociation.com/News/2767/Senate-Commerce-Committee-holds-privacy-hearing
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