Scans of quick response (QR) barcodes on printed materials are rising dramatically worldwide, led by U.S. mobile device users. The 13 million mobile-device scans in the first quarter of this year reflected a 157% increase over the same period a year earlier, according to Scanbuy Inc., a QR barcode platform company. Videos, as the most common type of content delivered by scanned QR codes, were a key impetus to that growth. The leading medium for QR code placement is packaging, followed by the Web, direct mail, magazines and in-store displays, according to Scanbuy's study. For more, see the report at http://www.btobonline.com/article/20120518/ADVERTISING13/305189993/study-qr-code-scanning-surges-spurred-by-video
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