Thursday, August 30, 2012

Reddit Debuts Fundraising Button for Topic Pages

The Reddit social news-sharing site has had fundraising success stories -- such as $700,000 for a bullied bus monitor or $180,000 for Haiti earthquake reliefBut without a Reddit tool for accepting donations, most fundraising Redditors have had to point to crowd funding sites, independent funding sites, or custom landing pages on charities' websites -- and there was sometimes potential for abuse. Now, Reddit users will be able to execute some fundraisers within Reddit-branded pages. Managers of the site's topic pages, or Subreddits, can opt to accept donations to specific nonprofits by installing new "Donate" buttons on their Subreddit pages, with low transaction fees. The new program has launched with 12 nonprofit partners, including Kiva, Charity:Water, and DonorsChoose. For more, see the news story at http://www.nbcnews.com/technology/technolog/reddit-getting-fundraising-button-967956

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