The Reddit social news-sharing site has had fundraising success stories -- such as $700,000 for a bullied bus monitor or $180,000 for Haiti earthquake relief. But without a Reddit tool for accepting donations, most fundraising Redditors have had to point to crowd funding sites, independent funding sites, or custom landing pages on charities' websites -- and there was sometimes potential for abuse. Now, Reddit users will be able to execute some fundraisers within Reddit-branded pages. Managers of the site's topic pages, or Subreddits, can opt to accept donations to specific nonprofits by installing new "Donate" buttons on their Subreddit pages, with low transaction fees. The new program has launched with 12 nonprofit partners, including Kiva, Charity:Water, and DonorsChoose. For more, see the news story at http://www.nbcnews.com/technology/technolog/reddit-getting-fundraising-button-967956
David Kanter, President and CEO of AccuList, is a list brokerage and direct marketing expert. For more than 30 years, he has helped companies and nonprofit organizations achieve their marketing goals. With David's Direct Marketing Forum, he shares, and invites others to share, helpful direct-marketing industry news, trends, analyses, resources, and tips for success. Please read our Comment Policy.
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